BEWITCH - Lux Unilever

Lux is an iconic brand pioneer in the mass market toilet soap since 1924. It's the world's leader in quantity sales in toilet soaps and shower gels. The Bewitch campaign was launched as a rebranding putting the emphasis on the premium fine fragrance. The campaign aired across the key markets on 4 continents. It was so successful that it became a reference of art direction and strategy in the new brand's guidelines. I was in charge of Art direction and worked closely with my teammate Aurélien Bigot and Teo Studio in Singapore.